Privacy Policy

This Privacy Policy explains how New Capital Home for Real Estate Development (“we”, “us”, the operator of the RealEstate Egy brand) collects, uses, and protects your information when you use this website. We are the data controller for the personal data described below.

Information we collect

Information you give us

• Contact details you submit through our forms or WhatsApp: your name and phone number (required), and optionally your preferred area and budget range.
• Messages you send us by WhatsApp, phone, or email.

Information collected automatically

• Advertising identifiers passed in the page address when you arrive from an ad: Google Ads click identifiers (gclid, gbraid, wbraid) and campaign parameters (utm_source, utm_medium, utm_campaign). These let us measure which campaign a request came from.
• Usage and device data via analytics: pages viewed, referring page, the address of the page you submitted from, approximate location derived from your IP address, browser and device type.
• Cookies and similar technologies used for site functionality and measurement (see “Cookies” below).

Why we use your information

• To respond to your enquiry and have a property consultant contact you with suitable options.
• To measure and improve our advertising and website, including attributing enquiries to the campaign that generated them.
• To keep records required for our brokerage activity and to comply with applicable law.

Who processes your data

We share limited data with service providers (“processors”) who act on our behalf:

• Google — website analytics and Google Ads conversion measurement; web fonts.
• Meta Platforms / WhatsApp — when you contact us through WhatsApp.
• Our website hosting provider — to operate the site and store submitted enquiries securely.

We do not sell your personal data.

Cookies

Cookies and similar technologies are used to run the website and to understand how it is used and how our ads perform. You can control or delete cookies through your browser settings; disabling some cookies may affect site functionality.

International transfers

New Capital Home for Real Estate Development is established in New Cairo, Egypt, and this website markets projects in Egypt. Your data may therefore be processed in the UAE and by the international providers listed above, whose infrastructure may be located in other countries. Where data is transferred across borders, we take reasonable steps to protect it.

Retention

We keep enquiry data for as long as needed to respond to and follow up on your request, and thereafter only as long as required for our legitimate business records or by applicable law. You can ask us to delete your data at any time (see below).

Your rights

You may request access to the personal data we hold about you, ask us to correct it, or ask us to delete it. To exercise any of these rights, contact us at info@realestate-egy.com or by post at our registered office in New Cairo, Egypt. We will respond within a reasonable period.

Changes to this policy

We may update this policy from time to time. The current version is always published on this page with its last-updated date shown above.

Contact

For any privacy question or request, contact New Capital Home for Real Estate Development at info@realestate-egy.com, New Cairo, Egypt.